Grammy Award nominee and GMA Dove Award-winning international artist Jekalyn Carr has announced the launch of “Jekalyn Beauty”, her beauty company.

The gospel star made the announcement as she unveiled ““Jekalyn for her”, a deeply personal new fragrance inspired by memories of her childhood and a life long dream reflective of her love for fashion and beauty.

Jekalyns’ branching out into the beauty industry is born of a desire to always want to help others by making them look and feel good.

Speaking on her new initiative Jekalyn said “You’ve always known me as “Jekalyn Carr” the singer, preacher, author, songwriter, co-owner with my family’s label(LUNJEAL MG/Aljelun publishing), NOW you also get to know me as the CEO of my new company called “Jekalyn Beauty”.

I am excited about this new journey into all things beauty! I am immensely grateful to you for your love and support! Let’s continue to advance the Kingdom, occupy territory, be fruitful and multiply, and most of all, BE A POSITIVE LIGHT IN THE KINGDOM OF GOD! “ she shared on her social media.

The green bottled fragrance which is available for purchase on Jekalyn’s website has been well received by customers who have commended the quality and scent.

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